Likable celebrities best product pushers: study

TORONTO (Reuters Life!) - Forget popularity and recognition, celebrities who are likable and can be trusted have the most influence on what consumers buy, according to a new study.While actor Brad Pitt and pop singer Britney Spears are the most recognized stars among the 200 famous faces tested in a ... ...they failed to crack the top five for likability, according to New York-based market research company NDP Group, Inc.Actors Will Smith, Denzel Washington, Matt Damon, Halle Berry and George Clooney were the most likable celebrities while Oprah Winfrey's interior designer Nate Berkus and Will Smith topped the chart for eliciting trust, followed by chef Mario Batali, golfer Tiger Woods and chef Paula Deen."It's not about fashion and it's not about beauty that's necessarily connecting the celebrity and the product anymore," Marshal Cohen, an analyst with the group, said in an interview.

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