Films to impart management lesson

Students at the Xavier Institute of Management in Bhubaneswar are learning Management mantras from the likes of Shahrukh Khan, Shyam Bengal and Ashutosh Gowrikar.The Institute has replaced theory books for the Community Mobilisation and Institution Building course by three mainstream Hindi films.The students are required to analyse the reel drama ... ...deduce theories that can apply to the real life situation.And the idea has turned out to be a runaway hit with students and they are asking for more.Three mainstream Bollywood films, Manthan, Swades & Chak De are now study material for Rural Management students at the Xavier Institute of Management Bhubaneswar.Payodhi, a student at the institute said, "Learning through films is actually very helpful because they reflect the society and you tend to understand the societal dynamics through movies.Sashank Tripathy, another student, XIMB said, "If I can watch a movie and there is some theoretical concepts which have been depicted over there then that's a better way to retain and since management is experiential learning the film brings that element into it.Teachers say even they are benefitting from this edutainment.Neeraj Kumar, a professor of rural management said, "These 3 films are able to meet my objective. So for characteristics of the mobiliser, Swades is helping me. If I am teaching mobilisation process, Manthan is of great help. And if I am teaching the village institution building, Chak De India helps me.The new method has ensured greater sense of involvement among students and for a change animated discussions have replaced yawns.Divya Krishnaswamy, a student said, "Having the same old course books and case studies and all, well everybody does that, but having films bring that extra edge to the whole thing and it's fun.With the runaway success of the film-based Rural Management course, XIMB is now considering introducing similar methodology for other courses as well.Provided they get the kind of films that match the content of the syllabus.

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