Yahoo seeks Indonesian local partners to boost advertisement

2 (Xinhua) -- The regional unit of top Internet portal Yahoo is looking for new Indonesian partners to help expand its market in the country, the Jakarta Post reported Saturday. "The company needed new partners to lure more internet users to boost revenue from advertisement," the daily ... ...senior director of business development at Yahoo! Southeast Asia Pontus Sonnerstedt, as saying. The Singapore-based unit of the Internet giant has been working on improving its content in conjunction with several local players, including news, cellular phone and advertisement companies. So far, the company had also been collaborating with local mobile phone partners Telkomsel, Indosat, Excelcomindo and Hutch 3to provide news and messaging services on cellular phones. "Indonesia is a promising market thanks to its large population," he said.

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